Advertising Specifications
Website Advertising
Formats and dimensions:
- JPG: 728x90, 300x250
- GIF: 728x90, 300x250
- SWF: 728x90, 300x250 - backup GIF optional
Maximum expandable dimensions:
- 728x90: 728x500
- 300x250: 550x250
Filesize allowances:
- JPG, GIF, SWF: 40k max
- Streaming video in SWFs: 100k max initial load, 300k max streamed after pageload
Additional SWF considerations:
- Max streaming video data rate: 600kbps
- Max streaming audio data rate: 48kbps
- Max streaming total data date: 658kbps
- Max FPS: 15
Interaction policy:
- Expandable ads must expand upon mouse over or click on expand button
- Expandable ads must retract upon mouse off or clicking on close button
- If an ad expands with user click, the panel still must retract when mouse is removed
- Expandable ads must have a clearly identifiable close button on the upper left or upper right
- Any sound must be user initiated by click, not mouse over
SWF click tracking:
SWFs should be created with a transparent button covering the entire ad with the following code:
on (release) { if (clickTAG.substr(0,5) == "http:") { getURL(clickTAG, "_blank");
}}
More info at http://www.adobe.com/resources/richmedia/tracking/designers_guide/
Email Advertising
Formats and dimensions:
- JPG: 728x90, 300x250
- GIF: 728x90, 300x250
Filesize allowances:
- JPG, GIF: 40k max
Additional considerations:
- GIF animations should last no longer than 15 seconds and repeat no more than 3 times
- No Flash, video, or form elements
Mobile / iPhone Advertising
Formats and dimensions:
- JPG: 300x100
- GIF: 300x100
Filesize allowances:
- JPG, GIF: 20k max
Additional considerations:
- GIF animations should last no longer than 15 seconds and repeat no more than 3 times
- No Flash, or video