Australian Region Welcome Government’s $1 Million Investment


It’s hard to say no to a million bucks.
This past Wednesday the Alpine Observer reported the good news that Australia’s Alpine Valleys wine region was slated to receive a cool $1 million for the development and growth of the region’s tourism sector.
“President of the Alpine Valleys Vignerons Michael Freudenstein said any boost to wine related tourism in the region is welcomed as it not only benefits the wine region, but all associated tourism business,” he said.
According to the Alpine Observer, governing body Wine Victoria will “work closely with the government to roll out the funding, which was announced by Minister for Agriculture and Regional Development the HonourableJaala Pulford, as part of the 2015/16 budget.” 
Freudenstein said the sizeable contribution to the area’s tourism industry will provide a welcomed boost for Alpine Valleys, Bright, Myrtleford and Mt. Beauty; four wine havens within mainland Australia’s southernmost wine region. 
“Alpine Valleys, Bright, Myrtleford and Mt. Beauty are all major draw cards to North East Victoria, offering a high-level experience of wine, food, accommodation and stunning landscapes,” Freudenstein said. 
He said the region is optimistic about collaborating alongside Wine Victoria to utilize the funding.
“We look forward to working with Wine Victoria, the State Government and Tourism North East to increase the understanding of our … wine offerings by increasing cellar door visitation and growing exports in key markets,” he said. “Being a grape growing region, increased wine tourism also brings into focus the … fruit grown here and this improves the profitability of our grape growers.”
According to the Alpine Valleys Wine Region website, the northern Victoria wine region has a long history.
“The Alpine Valleys Wine Region is one of the oldest winegrowing districts in Victoria and indeed in Australia,” the site said. “Vineyards have been present here since the mid 19th century.” 
The region is home to about 500 hectares of vines, 32 grape varieties, 17 wineries and 12 cellar doors, the site said. 
The region features varying elevation, with vineyards thriving in altitudes between about 500 feet and about 1800 feet.
“Cabernet Sauvignon and Shiraz are produced at lower altitudes and Merlot at higher elevations,” the site noted. “There are increased plantings of Italian varietals, such as Sangiovese, Barbera, Nebbiolo, Teroldego and Marzemino.”
Chardonnay is also a popular grape in Alpine Valleys vineyards, being used for “both sparkling and table wines.”

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