Wine 101 - Beaujolais

Celebrate Beaujolais Nouveau Day 2014 with our classic guide to the region.

 


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Beaujolais Nouveau

When most people think of Beaujolais they tend to think of Beaujolais Nouveau, that fruity first wine of the year. In fact, the regulations that established Beaujolais actually would have prohibited Beaujolais Nouveau as we know it. We currently can expect the new vintage of Beaujolais Nouveau to be released the third Thursday of November, while the original regulations prohibited the release until the 15th of December each year.

In 1951, the regulations were changed and Beaujolais Nouveau as we know it was born, but it wasn’t known until the négociant Georges Duboeuf put his considerable resources to work promoting the Nouveau. In the 1970s, the annual race with the first wine of the season to Paris grabbed the media’s attention and has since spread around the world. Most Nouveau is rather light and fruity to the point of resembling fruit juice more than wine, and not always grape juice at that!

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