Demand for Merlot Forecasted to Increase

Limited Cabernet stock to blame


Jan. 24, 2012 – Low supplies of Cabernet and a growing demand for red blends may drive up demand for Merlot, according to Wines and Vines.

With bulk Cabernet Sauvignon inventories around 8% of what they were in 2007, grape growers will turn to Merlot, Brian Clements, vice president and partner of Turrentine Brokerage, said at the Sonoma County Winegrape Commission’s “Dollars and Sense” forum last Thursday. Clements warned that there may not be enough acreage of Merlot to support such a shift in demand.

Sales of sweet wines also increased, with a 213% growth in total volume sales over the past 13 weeks. At the forefront of sweet wine popularity is Moscato, which accounted for 3% of total wine sales and more than $200 million.

Reporter Andrew Adams writes that we have musical artists life Kanye West to thank for creating that Moscato bandwagon.

From Wines and Vines:

“Moscato has skyrocketed since it first was popularized in rap music. In 2005, Kanye West ordered up cases of Saracco Moscato d’Asti for a party; other rappers followed suit, praising the wine. A 2010 album by artist Waka Flocka includes the song ‘No Hands’ that has the artist rapping: ‘Girl the way you movin’ got me in a trance, DJ turn me up, ladies this yo jam, I’m-a sip Moscato.’”

Read on for the full article

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