Top 6 Gimmicky Wines

A look at past and present "unique" wines


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Wine Coolers

Admit it, you’ve had a wine cooler sometime in your drinking career. College girls love these and they’re a good alternative to those watered down beers they serve at frat parties. But there’s no denying that the wine cooler is a gimmick – possibly the Godfather of wine gimmicks.

While they don’t have as much clout as most drinks, these sweet beverages have a staying power that malt beverages like Zima and even Smirnoff Ice didn’t. To this day, they’re kind of like drinking training wheels.

If you are looking for the ultimate wine gimmick, this might be the best way to go. Forget the Champagne over ice and grab a Bartles & Jaymes. We just hope you return to the good stuff once you've gotten the gimmick out of your system.


Photo courtesy of lorenzolambertino via Flickr/cc

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  • Snooth User: lakenvelder
    Hand of Snooth
    544484 519

    I have glanced at the chocolate flavored wines but it just does not seem right but I have had chocolate flavored beer that was ok. I used to be into wine coolers but really think they are for young adults just starting to enjoy wine and that was the age I was went I drank them. The 9-11 theme wine just makes me not want to buy any of the wine from that winery.

    May 28, 2012 at 8:03 PM

  • This piece was compelling right up until "We haven’t tried the Champagne ourselves but we get the feeling this is a bit of a gimmick." Now it just comes off as self-righteous denigration. Wine culture is already stuffy and pretentious enough; do we really need people writing negative reviews of products they refuse to try?

    May 30, 2012 at 3:26 PM

  • nothing is reliable but there is no doubt that is the best source to score great via your assignments, really looking for more.

    Nov 28, 2019 at 5:11 AM

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