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PVA FOR THE TRADE Snooth's People's Voice Awards are revolutionizing wine awards and helping to identify not only the most popular brands in America, but also the brands of the future. Sound far fetched? Allow me to explain why it isn't.

The People's Voice Awards are, in effect, a popularity contest. We make no apology for that. They are not based on critics' and self-appointed consumer advocates' tasting notes, but instead based on what people buy and what people are told to buy. In this day and age, mass media, and social media in particular, are the cutting edge of marketing, advertising and brand support. Snooth's People's Voice Awards reveal not only the most popular brands, but also the brands with the largest, most engaged and most active social networks. This is particularly true at the value end of the spectrum.

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