Introducing Snooth Media

For the next-generation epicurean lifestyle


We announced on Tuesday that Rich Tomko would become the new CEO of Snooth.

I started Snooth on November 17, 2006 -- nearly four years ago to the day. Since then, we've raised several million dollars in financing, built the team to 20 and figured out the business model sufficiently to get us to profitability. We've undergone pivots, hit dead ends, failed (lots) and ultimately navigated our way down a successful path.

Snooth was originally conceived as an in-store kiosk company. The idea was that retailers would rent Snooth kiosks, which would function as "digital sommeliers." Customers would scan a bottle and the kiosk would display information about the wine. was built as a showcase to highlight the technology. Luckily, the demo site took off, iPhones and other smartphones were released, and the idea of the kiosk fell by the wayside. Looking back, I'm glad I'm not involved in renting and maintaining kiosk hardware.
You can see just how far Snooth has come from the evolution of the logo. In four years, we've been through five -- fortunately, the first "deerstalker" logo didn't last long.

Today, Snooth is a media company. In June of this year, we launched a second brand,, focused on spirits and cocktails. We expect to continue to expand our range of products over the coming years.

I've known Rich for several years, and he's truly the ideal person to lead Snooth to continued success. He comes to Snooth with 15 years of proven success in the digital media world, from Digital Strategy at CNN to leading the digital food division (including MyRecipes and of Time Inc. to great success.

Rich has years of accumulated "best practices," and at the same time he "gets" startups and fits well into Snooth's culture. In the short time he's been here, he's run through walls, signed a ton of new partnerships, and led to a 50% increase in traffic. We're all excited.

Rich's joining allows me to focus on what I do best: strategy and product. I'll still be here every day, but I won't be involved in the day-to-day running of this growing media company.

Please join me in welcoming Rich.

Mentioned in this article


  • Snooth User: WinePleasures
    Hand of Snooth
    210936 730

    Nice one! Hope we can get Snooth as the official tasting site for all the wines lined up for the International Wine Tourism Conference coming up in Oporto, Portugal 31 Jan to 2 Feb 2011

    Nov 06, 2010 at 8:00 AM

  • Philip, maybe Rich can get the Snooth app updated with more wine stores. There are some truly GREAT things about the Snooth app, but it is crippled by the fact that I can be 1 mile from a wine seller and it will suggest that the closest seller is a thousand miles away!

    Not a complaint, but just some humble feedback. Here's to many years of continued success under Rich's leadership.

    Nov 06, 2010 at 3:06 PM

  • Snooth User: StevenBabb
    Hand of Snooth
    296258 488


    i love snooth, and try to steer people over to the site all the time. i'm excited to see what the future holds!

    and philip, i hope you get to take a little vacation before starting on your next project... maybe out here to san francisco? : )

    Nov 08, 2010 at 9:45 AM

  • Snooth User: Rich Tomko
    Hand of Snooth
    103444 2,868

    thanks guys - very excited to join the team and to continue to grow the site.

    Got the wine store suggestion, thanks firedude2894 - keep 'em coming. Feel free to leave them here or email me directly at


    Nov 08, 2010 at 1:48 PM

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