UK Sales of Sparklers, Whites Not Too Chabby in 2014


Champagne and chardonnay are wooing the palates of the United Kingdom.
According to a recent story by U.K.-based The Telegraph, though consumers are easing up on the poundage they plunk down on wine at restaurants and bars, they're putting their paper money in the coffers of more expensive quaffers.
“Though overall spending in the so-called 'on-premises' market dropped by 9.7 percent in the past year, new figures have highlighted the soaring popularity of sparkling wines among discerning middle class diners,” Telegraph reporter Gregory Walton wrote.
Champagne and Prosecco lead the way in the bubbly boroughs of the country's wine-sales landscape, the article said – “sales were buoyant over the past 12 months, jumping by 45 percent in high-end establishments.”
On the still side of things, chardonnay shirked the downturn as well.
“Chardonnay has also enjoyed a boom year, now accounting for 20 percent of premium on-premises sales,” Walton said. 
The pale prince is particular favorite among those who pass the time at gastropubs, the story said.
“The white of choice has performed particularly well in gastro pubs where wine sales by volume jumped by 47 percent over the past year,” Walton wrote.
Wine expert David Gleave offered The Telegraph his thoughts on why consumers are consuming more consummate wines.
“People are spending carefully, but they're choosing well and they don't want to be let down when they spend,” Gleave said. “They're willing to spend a little more as long as they have faith that they're going to get good value.”
Gleave also noted that Prosecco is punching its ticket to the British bubbly boom because of it's name recognition.
“Prosecco has been booming in the last few years across the market,” he said. “When people go out to spend money in premium venues they are going for the tried and tested brands.”
Walton's story featured several pie charts indicating the increasing slices of market which the sparklers and Chardonnay are gobbling up.
According to the charts, chardonnay saw a 38.5 percent increase of volume in 2014. Also, the statistics showed that the overall market is down, the premium market is on the rise with 13 percent growth this past year and 18.4 percent year-on-year growth.
The article concluded with a quick quip about domestic wines.
“The best English wines are sparkling and they are the ones that have got real legs,” Gleave said. “They're preforming very well.”

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